Alan L. Carsud and Malin Braennback (eds), Understanding the entrepreneurial mind: Opening the black box. International Studies in Entrepreneurship, Vol. 24. Heidelberg: Springer, 2009. 340 pp. ISBN 9781441904423.

Research output: Journal contributionsCritical reviewsResearch


Why do some people start business and others do not? Is entrepreneurship a natural quality or can it be taught? Do entrepreneurs think differently from others? While there is a great deal of literature exploring the dynamics of new firm creation, policies to promote innovation and technology transfer, and the psychology of creativity, research on entrepreneurial mindset or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and social psychology, career development, and consumer research. Over the past fifteen years, the initial model, the theory of reasoned action (TRA), and its successor, known as the theory of planned behavior (TPB), have successfully been applied to entrepreneurship. However, recent findings suggest that considerably more research is required to understand the role of intentions in the entrepreneurial decision process. In this volume, editors Carsrud and Brännback have assembled the most prominent researchers in entrepreneurial psychology to showcase state-of-the-art insights on its many dimensions. Covering such topics as perceptions, motivations, risk, passion, and opportunity recognition, and featuring both quantitative empirical studies and qualitative case examples, Understanding the Entrepreneurial Mind challenges conventional approaches to entrepreneurial behavior and establishes a research agenda for the future.
Original languageEnglish
JournalInternational Small Business Journal
Issue number5
Pages (from-to)526-528
Number of pages3
Publication statusPublished - 22.10.2010
Externally publishedYes

    Research areas

  • Entrepreneurship - Business, Cognitive Maps, Cognitive psychology, entrepreneur, Entrepreneurial behavior, Entrepreneurial decision-making, Entrepreneurial intent, Entrepreneurial mindset, Entrepreneurial roles, Entrepreneurs, Entrepreneurship, Innovation, New business creation, Opportunity recognition