We present a unified contextual bandit framework for recommendation problems that is able to capture long- and short-term interests of users. The model is devised in dual space and the derivation is consequentially carried out using Fenchel-Legrende conjugates and thus leverages to a wide range of tasks and settings.We detail two instantiations for regression and classification scenarios and obtain well-known algorithms for these special cases. The resulting general and unified framework allows for quickly adapting contextual bandits to different applications at-hand. The empirical study demonstrates that the proposed long- and short-term framework outperforms both, short-term and long-term models on data. Moreover, a tweak of the combined model proves beneficial in cold start problems.