Promotional genres: Variation across genre and culture
Project: Research
Project participants
- Barron, Anne (Project manager, academic)
Description
My interest in genre analysis has focused in particular on promotional genres, specifically on public information messages and on spam mails. In this context, I have worked with Swales’ framework and have investigated both genres on the micro and macro levels of analysis.
| Status | Finished |
|---|---|
| Period | 01.01.04 → 01.09.12 |
Project relations
Research outputs
Public Information Messages: A Contrastive Genre Analysis of State-Citizen Communication
Research output: Books and anthologies › Monographs › Research
Click Here to Shop Now! A micro-linguistic analysis of medical spam mails
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Understanding spam: A macro-textual analysis
Research output: Journal contributions › Journal articles › Research › peer-review