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Verena Batt

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Prof. Dr. Verena Batt

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    1. Peer review of publicationen

    2. Journal of Brand Management (Journal)

      Verena Batt (Editorial Board)

      2013 → …

      Activity: Publication peer-review and editorial work › Peer review of publicationen › Research

    3. Conference Presentations

    4. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

      Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

      29.05.2018

      Activity: Talk or presentation › Conference Presentations › Research

    5. Social Enterprises - The Rising Star of Customer Well-Being

      Verena Batt (Speaker) & Mareike Falter (Speaker)

      26.07.2018 → 29.07.2018

      Activity: Talk or presentation › Conference Presentations › Research

    6. The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

      Verena Batt (Speaker) & Sven Tuzovic (Speaker)

      27.06.2018 → 29.06.2018

      Activity: Talk or presentation › Conference Presentations › Research

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