Paula Maria Bögel
Dr.
Contact
Dr. Paula Maria Bögel
- Management studies
- Media and communication studies
Research areas
- Conference Presentations
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Examining the impact of transition initiatives on organizational change
Paula Maria Bögel (presenter), K. Pereverza (Coauthor), Paul John Upham (Coauthor) & Olga Kordas (Coauthor)
11.06.2018 → 14.06.2018Activity: Talk or presentation › Conference Presentations › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Carina Koch (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Paula Maria Bögel (Speaker) & Ulrike Adam (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Towards a psychology of expectations in sociotechnical systems: the case of hydrogen fuel cell electric vehicles in Europe
Paul John Upham (presenter), Paula Maria Bögel (Coauthor), Elisabeth Dütschke (Coauthor), Uta Schneider (Coauthor), Christina Oltra (Coauthor), Roser Sala (Coauthor), Monica Lores (Coauthor) & Rita Klapper (Coauthor)
06.06.2017 → 08.06.2017Activity: Talk or presentation › Conference Presentations › Research
Transport policy change - An actor-centered analysis of Berlin’s Verkehrswende project, speed talk session
Paula Maria Bögel (Speaker) & Paul John Upham (Speaker)
11.06.2018 → 14.06.2018Activity: Talk or presentation › Conference Presentations › Research
- Presentations (poster etc.)
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research