Burkhardt Funk
Prof. Dr.
- Contributions to collected editions/anthologies › Research › Peer-reviewed
- Published
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising
Blask, T-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
- Contributions to collected editions/anthologies › Transfer › Not peer-reviewed
- Published
Cross-Channel Real-Time Response Analysis
Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
- Published
Kanalübergreifende Werbewirkungsanalyse in Echtzeit
Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
- Critical reviews › Research
- Published
Daten- und Informationsqualität
Funk, B., 2010, In: WI.ONLINE. 1.2010, p. 34Research output: Journal contributions › Critical reviews › Research
- Published
Qualität von Softwaresystemen
Funk, B., 2010, In: WI.ONLINE. 1.2010, p. 37Research output: Journal contributions › Critical reviews › Research
- Published
R. Jung Architekturen zur Datenintegration – Gestaltungsempfehlungen auf der Basis fachkonzeptueller Anforderungen
Funk, B., 01.06.2007, In: Wirtschaftsinformatik. 49, 3, p. 224-225 2 p.Research output: Journal contributions › Critical reviews › Research
- Journal articles › Research › Peer-reviewed
- Published
Abbildung von Umweltwirkungen in betrieblichen Informationssystemen
Funk, B. & Niemeyer, P., 01.08.2010, In: HMD Praxis der Wirtschaftsinformatik. 47, 274, p. 37-46 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
A Cross-Industry Analysis of the Spillover Effect in Paid Search Advertising
Nottorf, F. & Funk, B., 09.2013, In: Electronic Markets. 23, 3, p. 205-216 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
A Framework for Applying Natural Language Processing in Digital Health Interventions
Funk, B., Sadeh-Sharvit, S., Fitzsimmons-Craft, E. E., Trockel, M. T., Monterubio, G. E., Goel, N. J., Balantekin, K. N., Eichen, D. M., Flatt, R. E., Firebaugh, M-L., Jacobi, C., Graham, A. K., Hoogendoorn, M., Wilfley, D. E. & Taylor, C. B., 19.02.2020, In: Journal of Medical Internet Research. 22, 2, 13 p., e13855.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
A health economic outcome evaluation of an internet-based mobile-supported stress management intervention for employees
Ebert, D. D., Kählke, F., Buntrock, C., Berking, M., Smit, F., Heber, E., Baumeister, H., Funk, B., Riper, H. & Lehr, D., 02.2018, In: Scandinavian Journal of Work, Environment and Health. 44, 2, p. 171-182 12 p.Research output: Journal contributions › Journal articles › Research › peer-review