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Professorship for Business Psychology, in Particular Methodology and Market Psychology

Organisational unit: Professoship

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Market research methodology and creative advertising

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  1. 2017
  2. Published

    The Effects of Altruism and Social Background in an Online-Based, Pay-What-You-Want Situation

    Peschla, H., Süßmair, A. & Meier, G., 31.03.2017, In: American Journal of Industrial and Business Management. 7, 3, p. 245-269 25 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. 2013
  4. Published

    The impact of introductions in telephone surveys

    Meier, G., 01.08.2013, Telephone Surveys in Europe: Research and Practice. Häder, S., Häder, M. & Kühne, M. (eds.). Berlin, Heidelberg: Springer, p. 265-274 10 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

  5. 2007
  6. Published

    Validierung eines Fragebogens zur Erfassung der Anzahl von Telefonnummern

    Meier, G., 2007, Mobilfunktelefonie - eine Herausforderung für die Umfrageforschung. Gabler, S. & Häder, S. (eds.). Mannheim: GESIS – Leibniz-Institut für Sozialwissenschaften, p. 91-104 14 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  7. 2005
  8. Published

    Steigerung der Ausschöpfungsquote von Telefonumfragen durch geschickte Einleitungstexte

    Meier, G., 2005, In: ZUMA-Nachrichten. 29, 57, p. 37-55 19 p.

    Research output: Journal contributions › Journal articles › Research