Professorship of Business Management, in Particular Strategic Management
Organisational unit: Section
Organisation profile
The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.
Continuing education products
The international MBA in Strategic Management - a programme for Professionals
Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.
The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.
English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.
- Contributions to collected editions/anthologies › Research › Not peer-reviewed
- Published
Phänomenologischer versus technologischer Ansatz für das Wissensmanagement in Unternehmen: Eine kritisch-konstruktive Auseinandersetzung mit J.-C. Spenders Konzept der Knowledge-based Theory of the Firm
Reihlen, M. & Sikora, K., 2001, Wissen in Unternehmen: Konzepte, Maßnahmen, Methoden. Schreyögg, G. (ed.). Berlin: Erich Schmidt Verlag, p. 119-159 41 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Planung
Reihlen, M., 2002, Handwörterbuch Unternehmensrechnung und Controlling. Küpper, H-U. & Wagenhofer, A. (eds.). 4. ed. Stuttgart: Schäffer-Poeschel Verlag, p. 1439-1449 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Prozessmanagement als Instrument für KMU
Wegner, U. & Schröder, K., 2009, Management-Instrumente in kleinen und mittleren Unternehmen. Meyer, J-A. (ed.). 1 ed. Lohmar: Eul Verlag, p. 395-405 10 p. (Jahrbuch der KMU-Forschung und -Praxis; vol. 2009).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
- Published
Recht, Innovation und Entrepreneurship
Frese, M., Merkt, H., Hoffmann, W., Reihlen, M. & Brei, C., 2022, Rechtsgespräche: Recht im Kontext von Innovation | Entrepreneurship Nachhaltigkeit | Kultur | Europa. Terhechte, J. (ed.). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG, p. 17-38 22 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Strategischer Wandel im Internationalisierungsprozess am Beispiel der Deutschen Treuhandgesellschaft: Vom Korrespondentennetzwerk zur 'Global Advisory Firm'
Kewitz, T. & Reihlen, M., 2006, Internationalisierung professioneller Dienstleistungsunternehmen. Reihlen, M. & Rohde, A. (eds.). 1. ed. Köln: Kölner Wissenschaftsverlag, p. 185-224 39 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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The Breadth of Diversity: European Management Styles
Reihlen, M., 2001, Challenge Europe. Balster, E., Giesen, B. & Siegler, T. (eds.). 4. ed. Köln: Staufenbiel Institut fur Studien- und Berufsplanung GmbH, p. 183-188 6 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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The Epistemology of Management: An Introduction
Reihlen, M. & Schöneborn, D., 23.07.2022, Handbook of Philosophy of Management. Neesham, C., Reihlen, M. & Schöneborn, D. (eds.). Schweiz: Springer International Publishing AG, Vol. 9. p. 17-37 21 p. (Handbooks inPhilosophy Series).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
- Published
Überleben in der Wildnis: Die Entwicklung innovativer Initiativen in Unternehmen
Schlapfner, J-F. & Lesner, M., 2015, Innovationserfolg: Management und Ressourcen systematisch gestalten. Büchler, J-P. & Faix, A. (eds.). Frankfurt/ Main: PL Acad. Research, Vol. 10. p. 203-222 19 p. (Markt- und Innovationsmanagement; vol. 10).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
- Published
Unternehmensberatungen aus institutionalistischer Sicht: Strategien zur Entwicklung und Erhaltung institutionellen Kapitals
Reihlen, M. & Veit, A., 2006, Internationalisierung professioneller Dienstleistungsunternehmen. Reihlen, M. & Rohde, A. (eds.). Köln: Kölner Wissenschaftsverlag, p. 49-77 28 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Versorgungslogistik in der Zigarettenindustrie: Das Distributionskonzept der Reemtsma Cigarettenfabriken GmbH
Wegner, U., 2000, Informationsmanagement im Verkehr. Daduna, J. R. & Voß, S. (eds.). Heidelberg: Physica-Verlag, p. 331-344 12 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research