Professorship for Business Administration, in Particular Marketing
Organisational unit: Section
Topics
Die Professur für Betriebswirtschaftslehre, insbesondere Marketing beschäftigt sich mit den Grundlagen der Betriebswirtschaft - insbesondere des Marketings - im Bereich der Wirtschaftspsychologie, Strategischem Marketing, Vertriebspolitik, Konsumentenverhalten und Kundenbindung, Kommunikationspolitik, Werbewirkungsforschung, Non-Profit-Marketing und Konfliktmanagement. Forschungsschwerpunkt ist das Customer Relationship Management.
Graduate School (Organisational unit)
Kerstin Brockelmann (Office)
2009 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Graduate School (Organisational unit)
Kerstin Brockelmann (Chair)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Graduate School (Organisational unit)
Kerstin Brockelmann (Coordinator)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Frauen und Gleichstellung (Organisational unit)
Kerstin Brockelmann (Office)
2001 → 2011Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Deutscher Marketing Tag - 2019
Kerstin Brockelmann (Participant)
04.12.2019 → 05.12.2019Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Deutscher Handelskongress - 2019
Kerstin Brockelmann (Participant)
18.11.2019 → 19.11.2019Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Deutscher Handelskongress - 2018
Kerstin Brockelmann (Participant)
14.11.2018 → 15.11.2018Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Deutscher Handelskongress - 2017
Kerstin Brockelmann (Participant)
15.11.2017 → 16.11.2017Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Deutscher Handelskongress 2015
Kerstin Brockelmann (Participant)
18.11.2015 → 19.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
College (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Kerstin Brockelmann (Coordinator)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Kerstin Brockelmann (Chair)
01.08.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
AfM-Jahrestagung 2022
Kerstin Brockelmann (Participant)
12.05.2022 → 14.05.2022Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Adito CRM Strategie-Event - 2019
Kerstin Brockelmann (Speaker)
14.11.2019 → 16.11.2019Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Transfer
46. Jahrestagung der Arbeitsgemeinschaft für Marketing - 2019
Kerstin Brockelmann (Organiser)
23.05.2019 → 25.05.2019Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
45. Jahrestagung der Arbeitsgemeinschaft für Marketing - AfM 2018
Kerstin Brockelmann (Participant)
03.05.2018 → 05.05.2018Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
45. Deutscher Marketing Tag - 2018
Kerstin Brockelmann (Participant)
05.12.2018 → 06.12.2018Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
44. Jahrestagung der Arbeitsgemeinschaft für Marketing - AfM 2017
Kerstin Brockelmann (Participant)
11.05.2017 → 13.05.2017Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
44. Deutscher Marketing Tag
Kerstin Brockelmann (Participant)
22.11.2017 → 23.11.2017Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
43. Jahrestagung der Arbeitsgemeinschaft für Marketing (AfM)
Kerstin Brockelmann (Participant)
21.04.2016 → 23.04.2016Activity: Participating in or organising an academic or articstic event › Conferences › Transfer