1. 2013
  2. Published

    The Economic Value of Clickstream Data From an Advertiser's Perspective

    Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  3. Published

    Towards a Concept for Integrating IT Innovation Management into Business IT Management

    Drews, P., Morisse, M. & Zimmermann, K., 2013, 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime. AIS eLibrary, p. 3604-3613 10 p. (Proceedings of the Americas Conference on Information Systems (AMCIS); vol. 2013).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  4. Published

    Übungen mit Lösungen zur Mathematik für Wirtschaftsinformatik

    Hoffmann, U., 2013, überarb. Fassung 2013 ed., Lüneburg: Universität Lüneburg, 104 p. (FINAL; vol. 23, no. 2).

    Research output: Working paperWorking papers

  5. Published

    Which clicks lead to conversions? Modeling user-journeys across multiple types of online advertising

    Nottorf, F., 2013, ICE-B 2013 - 10th International Conference on E-Business: Part of the ICETE 2013: 10th International Joint Conference on E-Business and Telecommunications, Proceedings. Obaidat, M. S. (ed.). Institute for Systems and Technologies of Information, Control and Communication Haskolans (Reykjavik), p. 141-152 12 p. (ICETE 2013 - 10th Int. Joint Conf. on E-Business and Telecommunications; 4th Int. Conf. DCNET 2013, - 10th Int. Conf. on ICE-B 2013 and OPTICS 2013 - 4th Int. Conf. on Optical Communication Systems).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  6. 2012
  7. Published

    Mining User-Generated Financial Content to Predict Stock Price Movements

    Mastel, A. & Jacobs, J., 12.2012, Lüneburg: Universität Lüneburg, 42 p. (FInAL; vol. 22, no. 1).

    Research output: Working paperWorking papers

  8. Published

    Early Edema Detection Based on the Examination of Multidimensional Ultra-Wide band Data

    Nguendon, H., Busch, B-H. & Welge, R., 19.10.2012, Applied Computing 2012: Proceedings of the IADIS International Conference Applied computing. Weghorn, H. & Isaías, P. (eds.). IADIS Press, p. 107-114 8 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  9. Published

    Unobtrusive Detection of Respiratory Rate through UWB-Sensing for Applications of Ambient Assisted Living

    Busch, B-H., Nguendon, H. & Welge, R., 19.10.2012, IADIS International Press: Applied Computing 2012. IADIS Press, p. 91-98 10 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  10. Published

    Unobtrusive Vital Sign Acquisition in the Domain of AAL

    Busch, B-H. & Welge, R., 09.2012, In: Biomed Tech - Journal of Biomedical Engineering and Technology . 57, SUPPL. 1 TRACK-E, p. 1085-1088 4 p.

    Research output: Journal contributionsConference article in journalResearchpeer-review

  11. Published

    Psychologische und ethische Facetten von Managemententscheidungen: Ein Plädoyer für Evidenzbasiertes Management

    Gleissner, W. & Piechota, S., 05.2012, In: Controller-Magazin. Mai/Juni, p. 80-87 8 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  12. Published

    The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data

    Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (eds.). Science and Technology Publications, Lda (SciTePress), p. 145-154 10 p. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review