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Journal of Interactive Marketing, ‎1094-9968

Journal

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  1. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

    Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Published

    "The (real) world is not enough:" Motivational drivers and user behavior in virtual worlds

    Eisenbeiss, M., Blechschmidt, B., Backhaus, K. & Freund, P. A., 02.2012, In: Journal of Interactive Marketing. 26, 1, p. 4-20 17 p.

    Research output: Journal contributions › Journal articles › Research › peer-review