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Journal of Interactive Marketing, ‎1094-9968

Journal

Publications (2)

Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

Research output: Journal contributions › Journal articles › Research › peer-review

"The (real) world is not enough:" Motivational drivers and user behavior in virtual worlds

Research output: Journal contributions › Journal articles › Research › peer-review

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