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Journal of Consumer Marketing, ‎0736-3761

Journal

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  1. Published

    Achieving consumer trust on Twitter via CSR communication

    Kollat, J. & Farache, F., 2017, In: Journal of Consumer Marketing. 34, 6, p. 505-514 10 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Published

    Buying organic: Decision-making heuristics and empirical evidence from Germany

    Moser, A. K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 552-561 10 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Differentiating customer engaging behavior by targeted benefits: an empirical study

    Braun, C., Batt, V., Bruhn, M. & Hadwich, K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 528-538 11 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. Individual Life Events and Blood Giving

    Soliman, M. & Boenigk, S., 18.10.2019, In: Journal of Consumer Marketing. 36, 7, p. 926-938 13 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Published

    Thinking Green, Buying Green? Drivers of Pro-Environmental Purchasing Behavior

    Moser, A. K., 11.05.2015, In: Journal of Consumer Marketing. 32, 3, p. 167-175 9 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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