Journal of Consumer Marketing, 0736-3761
Journal
1 - 5 out of 5Page size: 10
- 2015
- Published
Thinking Green, Buying Green? Drivers of Pro-Environmental Purchasing Behavior
Moser, A. K., 11.05.2015, In: Journal of Consumer Marketing. 32, 3, p. 167-175 9 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2016
- Published
Buying organic: Decision-making heuristics and empirical evidence from Germany
Moser, A. K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 552-561 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
Differentiating customer engaging behavior by targeted benefits: an empirical study
Braun, C., Batt, V., Bruhn, M. & Hadwich, K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 528-538 11 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2017
- Published
Achieving consumer trust on Twitter via CSR communication
Kollat, J. & Farache, F., 2017, In: Journal of Consumer Marketing. 34, 6, p. 505-514 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2019
Individual Life Events and Blood Giving
Soliman, M. & Boenigk, S., 18.10.2019, In: Journal of Consumer Marketing. 36, 7, p. 926-938 13 p.Research output: Journal contributions › Journal articles › Research › peer-review