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The Managerial Relevance of Marketing Research

Activity: Talk or presentation › Conference Presentations › Research

Nico Wiegand - Coauthor

Monika Imschloß - Coauthor

Maren Becker - Speaker

Werner J. Reinartz - Speaker

    24.01.2019

    Event

    Tagung der Kommission Marketing im VHB 2019

    24.01.19 → 25.01.19

    Karlsruhe, Baden-Württemberg, Germany

    Event: Conference

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    Musik am Point of Sale

    Imschloß, M. (Speaker)

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    Fakultät MT allgemein (Organisational unit)

    Imschloß, M. (Deputy member)

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    Imschloß, M. (Speaker)

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    Click Green, Choose Greener: Investigating the Spillover Effect of Voluntary Carbon Offsetting on subsequent Pro-Environmental Decisions

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    Activity: Talk or presentation › Conference Presentations › Research

    Fakultät MT allgemein (Organisational unit)

    Imschloß, M. (Member)

    17.05.2024 → 2025

    Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

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    84. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V. - VHB 2024

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    06.03.2024 → 08.03.2024

    Activity: Participating in or organising an academic or articstic event › Conferences › Transfer

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