Tit for tat in the face of death: The effect of mortality salience on reciprocal behavior
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Journal of Experimental Social Psychology, Jahrgang 49, Nr. 1, 01.2013, S. 87-92.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Tit for tat in the face of death
T2 - The effect of mortality salience on reciprocal behavior
AU - Schindler, Simon
AU - Reinhard, Marc André
AU - Stahlberg, Dagmar
PY - 2013/1
Y1 - 2013/1
N2 - Research on terror management theory has found evidence that people under mortality salience strive to live up to salient cultural norms and values, such as egalitarianism, pacifism, or helpfulness. A basic and strong internalized norm in most human societies is the norm of reciprocity: People should support those who have supported them, and people should injure those who have injured them, respectively. In two experiments, the authors demonstrate that mortality salience increases adherence to the norm of reciprocity. In Study 1, a favor of a server led to higher tipping after making mortality salient. Study 2 indicated that mortality salience motivated participants to act according to their high dispositional relevance of the norm of negative reciprocity following an unfavorable treatment: Those participants gave less money to a person who had previously refused to help them.
AB - Research on terror management theory has found evidence that people under mortality salience strive to live up to salient cultural norms and values, such as egalitarianism, pacifism, or helpfulness. A basic and strong internalized norm in most human societies is the norm of reciprocity: People should support those who have supported them, and people should injure those who have injured them, respectively. In two experiments, the authors demonstrate that mortality salience increases adherence to the norm of reciprocity. In Study 1, a favor of a server led to higher tipping after making mortality salient. Study 2 indicated that mortality salience motivated participants to act according to their high dispositional relevance of the norm of negative reciprocity following an unfavorable treatment: Those participants gave less money to a person who had previously refused to help them.
KW - Mortality salience
KW - Norms
KW - Personal norm of reciprocity
KW - Reciprocal behavior
KW - Terror management theory
KW - Psychology
UR - http://www.scopus.com/inward/record.url?scp=84867539761&partnerID=8YFLogxK
U2 - 10.1016/j.jesp.2012.06.002
DO - 10.1016/j.jesp.2012.06.002
M3 - Journal articles
AN - SCOPUS:84867539761
VL - 49
SP - 87
EP - 92
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
SN - 0022-1031
IS - 1
ER -