TY - BOOK

T1 - The Business Case for Corporate Societal Engagement

T2 - Development and Evaluation of Value Creating Societal Strategies

AU - Weber, Manuela

N1 - Zugl.: Lüneburg, Univ., Diss, 2008

PY - 2008

Y1 - 2008

N2 - Current sustainability and CSR (Corporate Social Responsibility) research is well advanced in terms of the integration of ecological issues into business management. However, the exploration of strategic approaches to tackle the social dimension of sustainability has been largely neglected. This is especially true for the management of a company's engagement in society through, for example, donations, partnerships with NGOs, or employee volunteering.Building upon the latest academic discussion debating whether corporate societal engagement can create significant benefits for a company as well as society if managed strategically, Manuela Weber explores value creating societal strategy options. She shows how managers can develop these strategies and evaluate societal activities by assessing the actual business and societal benefits. A case study conducted with a European health care company provides guidance to managers how to apply the theoretical concepts into practice.This book is targeted at sustainability and CSR researchers as well as practitioners who are searching for ways to seize the full potential of their societal engagement.

AB - Current sustainability and CSR (Corporate Social Responsibility) research is well advanced in terms of the integration of ecological issues into business management. However, the exploration of strategic approaches to tackle the social dimension of sustainability has been largely neglected. This is especially true for the management of a company's engagement in society through, for example, donations, partnerships with NGOs, or employee volunteering.Building upon the latest academic discussion debating whether corporate societal engagement can create significant benefits for a company as well as society if managed strategically, Manuela Weber explores value creating societal strategy options. She shows how managers can develop these strategies and evaluate societal activities by assessing the actual business and societal benefits. A case study conducted with a European health care company provides guidance to managers how to apply the theoretical concepts into practice.This book is targeted at sustainability and CSR researchers as well as practitioners who are searching for ways to seize the full potential of their societal engagement.

KW - Sustainability sciences, Management & Economics

M3 - Monographs

SN - 978-3-86581-105-9

BT - The Business Case for Corporate Societal Engagement

PB - oekom verlag GmbH

CY - München

ER -