TY - CHAP

T1 - Sustelling

T2 - Storytelling for sustainability

AU - Fischer, Daniel

AU - Fücker, Sonja

AU - Selm, Hanna

AU - Storksdieck, Martin

AU - Sundermann, Anna

PY - 2022/12/8

Y1 - 2022/12/8

N2 - This chapter covers a comprehensive understanding of storytelling, followed by a focus on storytelling for sustainability and its possible uses. The first section is about the meaning of storytelling and distinguishes between the characteristics of stories themselves and the characteristics of the contexts in which they are told. The second section introduces a definition of storytelling for sustainability that combines the characteristics mentioned in the first section with the inherent normativity in the concept of sustainability and the theoretical foundations of sustainability communication. To further elucidate this definition, a case study is discussed. The third section discusses the opportunities and risks of sustainability storytelling. It describes not only how stories can provide a way for audiences to engage with complex contexts but how stories can also lead to oversimplification that discourages independent thought. This chapter ends with a description of the goals of the SusTelling project, showing how the project contributed to filling research gaps and promoting an evidence-based use of storytelling in sustainability communication.

AB - This chapter covers a comprehensive understanding of storytelling, followed by a focus on storytelling for sustainability and its possible uses. The first section is about the meaning of storytelling and distinguishes between the characteristics of stories themselves and the characteristics of the contexts in which they are told. The second section introduces a definition of storytelling for sustainability that combines the characteristics mentioned in the first section with the inherent normativity in the concept of sustainability and the theoretical foundations of sustainability communication. To further elucidate this definition, a case study is discussed. The third section discusses the opportunities and risks of sustainability storytelling. It describes not only how stories can provide a way for audiences to engage with complex contexts but how stories can also lead to oversimplification that discourages independent thought. This chapter ends with a description of the goals of the SusTelling project, showing how the project contributed to filling research gaps and promoting an evidence-based use of storytelling in sustainability communication.

KW - Sustainability sciences, Communication

UR - http://www.scopus.com/inward/record.url?scp=85141172139&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/6f3cded2-2309-3ddd-a438-f31f85937d53/

U2 - 10.4324/9781003326144-4

DO - 10.4324/9781003326144-4

M3 - Chapter

AN - SCOPUS:85141172139

SN - 9781032352695

SN - 9781032352701

SP - 13

EP - 25

BT - Narrating Sustainability through Storytelling

A2 - Fischer, Daniel

A2 - Fücker, Sonja

A2 - Selm, Hanna

A2 - Sundermann, Anna

PB - Taylor and Francis Inc.

ER -