Tourism is one of the most highly climate-sensitive economic sectors. Most of its main sub-sectors, including sun-and-beach tourism and nature-based tourism, play a major role in the North Sea region and are especially weather–und climate-dependent. On top of that, most tourist activities in the North Sea region occur in the coastal zones which are highly vulnerable to the impacts of climate change. Climate acts as both a ‘push’ and ‘pull’ factor in tourism. Climate-driven changes in tourism demand are hard to determine because the tourist decision-making process is also influenced by factors other than climate. Nevertheless, summer tourism in the North Sea region is expected to benefit from rising temperatures (air and water), decreasing precipitation and longer seasons. Destinations can reduce the negative impacts of climate change on tourism by adapting to the changes. The tourist industry also contributes to climate change. Not only is the tourist industry affected by climate change, it also contributes to climate change itself. Therefore, mitigating the climate effects of tourism is largely the responsibility of politicians, the tourism industry and tourism supply. Despite some negative impacts, the overall consequences of climate change for tourism in the North Sea region are expected to be positive.