TY - JOUR

T1 - Matching between oral inward–outward movements of object names and oral movements associated with denoted objects

AU - Topolinski, Sascha

AU - Boecker, Lea

AU - Erle, Thorsten M.

AU - Bakhtiari, Giti

AU - Pecher, Diane

PY - 2017/1/2

Y1 - 2017/1/2

N2 - In eight experiments, we explored matching effects between oral approach-avoidance movements triggered by word articulation and meaning of the objects the words denoted. Participants (total N = 1264) rated their liking for words that featured consonantal muscle stricture spots either wandering inwards (e.g., BODIKA, resembling ingestion movements) or outwards (e.g., KODIBA, resembling expectoration movements). These words were labelled as names for various objects. For objects the use of which entails ingestive oral actions (lemonade and mouthwash) inward words were preferred over outward words. For objects that trigger expectorative oral actions (toxical chemical, pill, and bubble gum) this preference was attenuated or even reversed (outward words were liked more than inward). Valence of the denoted object did not play a role in these modulations. Thus, the sagittal direction of mouth movements during silent reading meaningfully interacted with direction of oral actions associated with the denoted objects.

AB - In eight experiments, we explored matching effects between oral approach-avoidance movements triggered by word articulation and meaning of the objects the words denoted. Participants (total N = 1264) rated their liking for words that featured consonantal muscle stricture spots either wandering inwards (e.g., BODIKA, resembling ingestion movements) or outwards (e.g., KODIBA, resembling expectoration movements). These words were labelled as names for various objects. For objects the use of which entails ingestive oral actions (lemonade and mouthwash) inward words were preferred over outward words. For objects that trigger expectorative oral actions (toxical chemical, pill, and bubble gum) this preference was attenuated or even reversed (outward words were liked more than inward). Valence of the denoted object did not play a role in these modulations. Thus, the sagittal direction of mouth movements during silent reading meaningfully interacted with direction of oral actions associated with the denoted objects.

KW - Psychology

KW - approach-acoidance

KW - articulation

KW - embodiment

KW - implicit attitudes

UR - http://www.scopus.com/inward/record.url?scp=84939478841&partnerID=8YFLogxK

U2 - 10.1080/02699931.2015.1073692

DO - 10.1080/02699931.2015.1073692

M3 - Journal articles

C2 - 26284430

VL - 31

SP - 3

EP - 18

JO - Cognition and Emotion

JF - Cognition and Emotion

SN - 0269-9931

IS - 1

ER -