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Market research for radical innovations - lessons from a lead user project in the field of medical products

Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet

Standard

Market research for radical innovations - lessons from a lead user project in the field of medical products. / Herstatt, Cornelius.
Managing Innovation Driven Companies: Approaches in Practice. Hrsg. / Hugo Tschirky; Cornelius Herstatt; David Probert; Hans-Georg Gemünden; Massimo G. Colombo; Thomas Durand; Petra C. De Weerd-Nederhof; Tim Schweisfurth. Palgrave Macmillan, 2010. S. 223-236.

Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet

Harvard

Herstatt, C 2010, Market research for radical innovations - lessons from a lead user project in the field of medical products. in H Tschirky, C Herstatt, D Probert, H-G Gemünden, MG Colombo, T Durand, PC De Weerd-Nederhof & T Schweisfurth (Hrsg.), Managing Innovation Driven Companies: Approaches in Practice. Palgrave Macmillan, S. 223-236. https://doi.org/10.1057/9780230306547

APA

Herstatt, C. (2010). Market research for radical innovations - lessons from a lead user project in the field of medical products. In H. Tschirky, C. Herstatt, D. Probert, H.-G. Gemünden, M. G. Colombo, T. Durand, P. C. De Weerd-Nederhof, & T. Schweisfurth (Hrsg.), Managing Innovation Driven Companies: Approaches in Practice (S. 223-236). Palgrave Macmillan. https://doi.org/10.1057/9780230306547

Vancouver

Herstatt C. Market research for radical innovations - lessons from a lead user project in the field of medical products. in Tschirky H, Herstatt C, Probert D, Gemünden HG, Colombo MG, Durand T, De Weerd-Nederhof PC, Schweisfurth T, Hrsg., Managing Innovation Driven Companies: Approaches in Practice. Palgrave Macmillan. 2010. S. 223-236 doi: 10.1057/9780230306547

Bibtex

@inbook{38e951c58d6744faabfe11fb390f3940,
title = "Market research for radical innovations - lessons from a lead user project in the field of medical products",
keywords = "Management studies",
author = "Cornelius Herstatt",
year = "2010",
month = dec,
day = "14",
doi = "10.1057/9780230306547",
language = "English",
isbn = "9780230245907",
pages = "223--236",
editor = "Hugo Tschirky and Cornelius Herstatt and David Probert and Hans-Georg Gem{\"u}nden and Colombo, {Massimo G.} and Thomas Durand and {De Weerd-Nederhof}, {Petra C.} and Tim Schweisfurth",
booktitle = "Managing Innovation Driven Companies",
publisher = "Palgrave Macmillan",
address = "Switzerland",

}

RIS

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T1 - Market research for radical innovations - lessons from a lead user project in the field of medical products

AU - Herstatt, Cornelius

PY - 2010/12/14

Y1 - 2010/12/14

KW - Management studies

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U2 - 10.1057/9780230306547

DO - 10.1057/9780230306547

M3 - Chapter

AN - SCOPUS:85015065949

SN - 9780230245907

SP - 223

EP - 236

BT - Managing Innovation Driven Companies

A2 - Tschirky, Hugo

A2 - Herstatt, Cornelius

A2 - Probert, David

A2 - Gemünden, Hans-Georg

A2 - Colombo, Massimo G.

A2 - Durand, Thomas

A2 - De Weerd-Nederhof, Petra C.

A2 - Schweisfurth, Tim

PB - Palgrave Macmillan

ER -

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DOI