Happy Growers! Relationship Quality in the German Organic Apple Chain
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: IFAMR - International Food and Agribusiness Management Review, Jahrgang 17, Nr. 3, 2014, S. 205-223.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Happy Growers! Relationship Quality in the German Organic Apple Chain
AU - Zander, Katrin
AU - Beske, Philip
PY - 2014
Y1 - 2014
N2 - Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.
AB - Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.
KW - Sustainability sciences, Management & Economics
KW - Supply Chain Management
KW - organic food and farming
KW - competitive advantage
KW - relational view
M3 - Journal articles
VL - 17
SP - 205
EP - 223
JO - IFAMR - International Food and Agribusiness Management Review
JF - IFAMR - International Food and Agribusiness Management Review
SN - 1559-2448
IS - 3
ER -