From electronic to mobile commerce: Opportunities through technology convergence for business services
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung
Authors
Mobile commerce is gaining increasing acceptance. The need for mobility is a pri-
mary driving force behind mobile banking, mobile entertainment and mobile mar-
keting, and is supported by an ever increasing convergence of computers and mo-
bile telecommunication devices. This article examines the conceptual background
and existing regulatory framework of this relatively new business field, in order to
provide a systematic and comprehensive understanding of m-commerce, including
its utility for both consumers and service-providers, so as to make them aware of the
new business opportunities arising out of this convergence
mary driving force behind mobile banking, mobile entertainment and mobile mar-
keting, and is supported by an ever increasing convergence of computers and mo-
bile telecommunication devices. This article examines the conceptual background
and existing regulatory framework of this relatively new business field, in order to
provide a systematic and comprehensive understanding of m-commerce, including
its utility for both consumers and service-providers, so as to make them aware of the
new business opportunities arising out of this convergence
| Originalsprache | Englisch |
|---|---|
| Zeitschrift | Asia Pacific Tech Monitor |
| Jahrgang | 23 |
| Ausgabenummer | 5 |
| Seiten (von - bis) | 38-45 |
| Anzahl der Seiten | 8 |
| ISSN | 0256-9957 |
| Publikationsstatus | Erschienen - 2006 |
| Extern publiziert | Ja |
- Betriebswirtschaftslehre
