Digitalisation has allowed various theoretical perspectives and empirical examples to emerge within both market and non-market realms. One of them is the so-called “crowdfunding”: an online tool widely used for both commercial and non-commercial purposes. Cultural commons, digital commons, private goods and projects with public good characteristics can all benefit from accessing the “crowd’s” support via money contribution and matchmaking supply and demand. This chapter argues that, due to its hybrid features, crowdfunding is overlooked as a tool that firstly promotes diversity, long-tail initiatives, “do-it-yourself” projects and creations of many sorts precisely because of its openness. By allowing that bottom-up solutions emerge without having to pass through traditional certifiers and gatekeepers, crowd-validation tools proportionate a fruitful environment for the “new commons” to thrive. The essay, hence, assumes a normative perspective by which social surpluses, positive externalities and increasing social welfare depend on users having access to digital infrastructures that convey diversity.