Expectations of Health Tourists in Germany - Illusions and Reality.

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

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Expectations of Health Tourists in Germany - Illusions and Reality. / Rulle, Monika.
Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference. Hrsg. / L PUCZKÓ. Travel and Tourism Research Association Europe, 2010. S. 309-314.

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

Harvard

Rulle, M 2010, Expectations of Health Tourists in Germany - Illusions and Reality. in L PUCZKÓ (Hrsg.), Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference. Travel and Tourism Research Association Europe, S. 309-314, Travel and Tourism Research Association Europe 2010 , Budapest, Ungarn, 01.09.10.

APA

Rulle, M. (2010). Expectations of Health Tourists in Germany - Illusions and Reality. In L. PUCZKÓ (Hrsg.), Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference (S. 309-314). Travel and Tourism Research Association Europe.

Vancouver

Rulle M. Expectations of Health Tourists in Germany - Illusions and Reality. in PUCZKÓ L, Hrsg., Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference. Travel and Tourism Research Association Europe. 2010. S. 309-314

Bibtex

@inbook{9ba92add1ca745d0863e5df79c2d6111,
title = "Expectations of Health Tourists in Germany - Illusions and Reality.",
abstract = "Health tourism in Germany was once strongly supported by the social security system. Today, destinations of health tourism have to attract more than ever the privately paying guests. In a first step, the paper discusses general questions about modern health tourism. A special focus was taken on the development of Medical Wellness. With the help of a nationwide representative telephone survey, Germans were questioned about their interest in health holidays. In the second step, preferences to different offers and the satisfaction with these services were researched. In the case study, health tourists in destinations in ecklenburg-Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.",
keywords = "Tourism studies, Gesundheitstourismus",
author = "Monika Rulle",
year = "2010",
language = "English",
isbn = "978-91-633-4666-8",
pages = "309--314",
editor = "L PUCZK{\'O}",
booktitle = "Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference",
publisher = "Travel and Tourism Research Association Europe",
address = "Spain",
note = " Annual Conference of the Travel and Tourism Research Association Europe - 2010 : Health, Wellness and Tourism: healthy tourists, healthy business?, Annual Conference of the TTRA Europe - 2010 ; Conference date: 01-09-2010 Through 03-09-2010",
url = "https://www.yumpu.com/en/document/read/9641642/health-wellness-and-tourism-healthy-tourists-healthy-business-",

}

RIS

TY - CHAP

T1 - Expectations of Health Tourists in Germany - Illusions and Reality.

AU - Rulle, Monika

PY - 2010

Y1 - 2010

N2 - Health tourism in Germany was once strongly supported by the social security system. Today, destinations of health tourism have to attract more than ever the privately paying guests. In a first step, the paper discusses general questions about modern health tourism. A special focus was taken on the development of Medical Wellness. With the help of a nationwide representative telephone survey, Germans were questioned about their interest in health holidays. In the second step, preferences to different offers and the satisfaction with these services were researched. In the case study, health tourists in destinations in ecklenburg-Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.

AB - Health tourism in Germany was once strongly supported by the social security system. Today, destinations of health tourism have to attract more than ever the privately paying guests. In a first step, the paper discusses general questions about modern health tourism. A special focus was taken on the development of Medical Wellness. With the help of a nationwide representative telephone survey, Germans were questioned about their interest in health holidays. In the second step, preferences to different offers and the satisfaction with these services were researched. In the case study, health tourists in destinations in ecklenburg-Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.

KW - Tourism studies

KW - Gesundheitstourismus

M3 - Article in conference proceedings

SN - 978-91-633-4666-8

SP - 309

EP - 314

BT - Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference

A2 - PUCZKÓ, L

PB - Travel and Tourism Research Association Europe

T2 - Annual Conference of the Travel and Tourism Research Association Europe - 2010

Y2 - 1 September 2010 through 3 September 2010

ER -