Expectations of Health Tourists in Germany - Illusions and Reality.
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference. Hrsg. / L PUCZKÓ. Travel and Tourism Research Association Europe, 2010. S. 309-314.
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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TY - CHAP
T1 - Expectations of Health Tourists in Germany - Illusions and Reality.
AU - Rulle, Monika
PY - 2010
Y1 - 2010
N2 - Health tourism in Germany was once strongly supported by the social security system. Today, destinations of health tourism have to attract more than ever the privately paying guests. In a first step, the paper discusses general questions about modern health tourism. A special focus was taken on the development of Medical Wellness. With the help of a nationwide representative telephone survey, Germans were questioned about their interest in health holidays. In the second step, preferences to different offers and the satisfaction with these services were researched. In the case study, health tourists in destinations in ecklenburg-Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.
AB - Health tourism in Germany was once strongly supported by the social security system. Today, destinations of health tourism have to attract more than ever the privately paying guests. In a first step, the paper discusses general questions about modern health tourism. A special focus was taken on the development of Medical Wellness. With the help of a nationwide representative telephone survey, Germans were questioned about their interest in health holidays. In the second step, preferences to different offers and the satisfaction with these services were researched. In the case study, health tourists in destinations in ecklenburg-Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.
KW - Tourism studies
KW - Gesundheitstourismus
M3 - Article in conference proceedings
SN - 978-91-633-4666-8
SP - 309
EP - 314
BT - Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference
A2 - PUCZKÓ, L
PB - Travel and Tourism Research Association Europe
T2 - Annual Conference of the Travel and Tourism Research Association Europe - 2010
Y2 - 1 September 2010 through 3 September 2010
ER -