Entrepreneurship as an area of psychology study: An Introduction

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Entrepreneurship is fundamentally personal. Although entrepreneurship research has shown that there are multiple personal, organizational, and external causes of successful new venture creation (Baum, Locke, & Smith, 2001; Rauch & Frese, 2000), it takes human vision, intention, and work to conceive and convert business ideas to successful products and services. Through their thinking and action, entrepreneurs themselves integrate human and financial resources to organize, produce, and market products and services that yield value for customers and workers.
OriginalspracheEnglisch
TitelThe Psychology of Entrepreneurship
HerausgeberJ. Robert Baum, Michael Frese, Robert A. Baron
Anzahl der Seiten18
ErscheinungsortMahwah
VerlagLawrence Erlbaum Associates
Erscheinungsdatum2007
Auflage1.
Seiten1-18
ISBN (Print)0-8058-5062-7, 9780805850628
ISBN (elektronisch)9781317613794
PublikationsstatusErschienen - 2007
Extern publiziertJa