TY - JOUR

T1 - Differentiating the Attitude-Behavior Gap: A Consumer Typology

AU - Berberyan, Zara

AU - Jastram, Sarah Margaretha

AU - Schaltegger, Stefan

AU - Heuer, Mark

PY - 2022/7/6

Y1 - 2022/7/6

N2 - While most studies in the field of consumer research acknowledge differences between consumption patterns of distinct consumer groups, research dealing with the attitude-behavior gap has hitherto not been sufficiently linked with these findings. As a result, attitutde behavior gap has been often conceptualized as a uniform phenomen for all consumer groups leavin variances across distinct groups largely unexplored. Based on a representative survey (N=1000) among German consumers, this paper challenges this assumption and presents five consumer clusters with different attitude-behavior gaps related to distinct demographic and socio-psychological characteristics

AB - While most studies in the field of consumer research acknowledge differences between consumption patterns of distinct consumer groups, research dealing with the attitude-behavior gap has hitherto not been sufficiently linked with these findings. As a result, attitutde behavior gap has been often conceptualized as a uniform phenomen for all consumer groups leavin variances across distinct groups largely unexplored. Based on a representative survey (N=1000) among German consumers, this paper challenges this assumption and presents five consumer clusters with different attitude-behavior gaps related to distinct demographic and socio-psychological characteristics

U2 - 10.5465/AMBPP.2022.11469abstract

DO - 10.5465/AMBPP.2022.11469abstract

M3 - Conference article in journal

VL - 2022

SP - 11469

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

SN - 0065-0668

IS - 1

ER -