Crowdfunding for Responsible Entrepreneurship
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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Crowdfunding for Responsible Entrepreneurship. / Tenner, Isabell Maria; Hörisch, Jacob.
Responsible Entrepreneurship: Verantwortlich handeln in einer globalisierten Welt. Hrsg. / Harald Pechlaner; Sebastian Speer. Wiesbaden : Springer Gabler, 2020. S. 117-134 (Entrepreneurial Management und Standortentwicklung), (Research).Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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TY - CHAP
T1 - Crowdfunding for Responsible Entrepreneurship
AU - Tenner, Isabell Maria
AU - Hörisch, Jacob
PY - 2020/10/10
Y1 - 2020/10/10
N2 - This chapter introduces the key ideas and mechanisms of crowdfunding. On this basis, it highlights how crowdfunding can serve financing and marketing responsible entrepreneurship, paying particular attention to success factors responsible entrepreneurs should consider when conducting a crowdfunding campaign. For illustration, the case of fairafric, a fair-trade and organic chocolate producer that successfully made use of crowdfunding multiple times, is introduced. Building on this case and the empirical literature at the intersection between crowdfunding and responsible entrepreneurship, propositions are formulated. These highlight the growing importance of crowdfunding for responsible entrepreneurs, the increasing professionalization of crowdfunding as well as obstacles for the future development of the phenomenon.
AB - This chapter introduces the key ideas and mechanisms of crowdfunding. On this basis, it highlights how crowdfunding can serve financing and marketing responsible entrepreneurship, paying particular attention to success factors responsible entrepreneurs should consider when conducting a crowdfunding campaign. For illustration, the case of fairafric, a fair-trade and organic chocolate producer that successfully made use of crowdfunding multiple times, is introduced. Building on this case and the empirical literature at the intersection between crowdfunding and responsible entrepreneurship, propositions are formulated. These highlight the growing importance of crowdfunding for responsible entrepreneurs, the increasing professionalization of crowdfunding as well as obstacles for the future development of the phenomenon.
KW - Sustainability sciences, Management & Economics
UR - https://link.springer.com/chapter/10.1007/978-3-658-31616-7_6
U2 - 10.1007/978-3-658-31616-7_6
DO - 10.1007/978-3-658-31616-7_6
M3 - Contributions to collected editions/anthologies
SN - 978-3-658-31615-0
T3 - Entrepreneurial Management und Standortentwicklung
SP - 117
EP - 134
BT - Responsible Entrepreneurship
A2 - Pechlaner, Harald
A2 - Speer, Sebastian
PB - Springer Gabler
CY - Wiesbaden
ER -