Creating a trusting environment in the sharing economy: Unpacking mechanisms for trust-building used by peer-to-peer carpooling platforms
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Journal of Cleaner Production, Jahrgang 489, 144661, 15.01.2025.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Creating a trusting environment in the sharing economy
T2 - Unpacking mechanisms for trust-building used by peer-to-peer carpooling platforms
AU - Hartl, Barbara
AU - Penz, Elfriede
AU - Schuessler, Elke
N1 - Publisher Copyright: © 2025 The Authors
PY - 2025/1/15
Y1 - 2025/1/15
N2 - Establishing trust is a crucial yet significant challenge for peer-to-peer (P2P) carpooling platforms. This mixed-method study of trust-building mechanisms in carpooling platforms makes two contributions to this topic. First, a qualitative comparison of trust-building mechanisms in four platforms shows similarities regarding their reliance on review systems and contact opportunities, but differences regarding the use of GPS-tracking, the holding of offline events, and key partners, all of which represent potential trust-building measures. Second, a laboratory experiment (N = 163) suggests that these trust-building mechanisms have different consequences for car owners vs. non car owners and for more vs. less experienced customers. These findings allow us to discuss nuances regarding the development of trust in carpooling platforms, especially the difference between online trust, implicit trust, and reason-based trust. These insights indicate avenues by which sharing models, associated with the potential for more sustainable production, consumption and transportation, can be strengthened.
AB - Establishing trust is a crucial yet significant challenge for peer-to-peer (P2P) carpooling platforms. This mixed-method study of trust-building mechanisms in carpooling platforms makes two contributions to this topic. First, a qualitative comparison of trust-building mechanisms in four platforms shows similarities regarding their reliance on review systems and contact opportunities, but differences regarding the use of GPS-tracking, the holding of offline events, and key partners, all of which represent potential trust-building measures. Second, a laboratory experiment (N = 163) suggests that these trust-building mechanisms have different consequences for car owners vs. non car owners and for more vs. less experienced customers. These findings allow us to discuss nuances regarding the development of trust in carpooling platforms, especially the difference between online trust, implicit trust, and reason-based trust. These insights indicate avenues by which sharing models, associated with the potential for more sustainable production, consumption and transportation, can be strengthened.
KW - Carpooling
KW - Mixed method
KW - Peer-to-peer
KW - Sharing economy
KW - Trust
KW - Management studies
KW - Entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=85214334524&partnerID=8YFLogxK
U2 - 10.1016/j.jclepro.2025.144661
DO - 10.1016/j.jclepro.2025.144661
M3 - Journal articles
AN - SCOPUS:85214334524
VL - 489
JO - Journal of Cleaner Production
JF - Journal of Cleaner Production
SN - 0959-6526
M1 - 144661
ER -