Creating a trusting environment in the sharing economy: Unpacking mechanisms for trust-building used by peer-to-peer carpooling platforms

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Creating a trusting environment in the sharing economy: Unpacking mechanisms for trust-building used by peer-to-peer carpooling platforms. / Hartl, Barbara; Penz, Elfriede; Schuessler, Elke.
in: Journal of Cleaner Production, Jahrgang 489, 144661, 15.01.2025.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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@article{dc5fbf524656425691e9b1a198228413,
title = "Creating a trusting environment in the sharing economy: Unpacking mechanisms for trust-building used by peer-to-peer carpooling platforms",
abstract = "Establishing trust is a crucial yet significant challenge for peer-to-peer (P2P) carpooling platforms. This mixed-method study of trust-building mechanisms in carpooling platforms makes two contributions to this topic. First, a qualitative comparison of trust-building mechanisms in four platforms shows similarities regarding their reliance on review systems and contact opportunities, but differences regarding the use of GPS-tracking, the holding of offline events, and key partners, all of which represent potential trust-building measures. Second, a laboratory experiment (N = 163) suggests that these trust-building mechanisms have different consequences for car owners vs. non car owners and for more vs. less experienced customers. These findings allow us to discuss nuances regarding the development of trust in carpooling platforms, especially the difference between online trust, implicit trust, and reason-based trust. These insights indicate avenues by which sharing models, associated with the potential for more sustainable production, consumption and transportation, can be strengthened.",
keywords = "Carpooling, Mixed method, Peer-to-peer, Sharing economy, Trust, Management studies, Entrepreneurship",
author = "Barbara Hartl and Elfriede Penz and Elke Schuessler",
note = "Publisher Copyright: {\textcopyright} 2025 The Authors",
year = "2025",
month = jan,
day = "15",
doi = "10.1016/j.jclepro.2025.144661",
language = "English",
volume = "489",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier Science",

}

RIS

TY - JOUR

T1 - Creating a trusting environment in the sharing economy

T2 - Unpacking mechanisms for trust-building used by peer-to-peer carpooling platforms

AU - Hartl, Barbara

AU - Penz, Elfriede

AU - Schuessler, Elke

N1 - Publisher Copyright: © 2025 The Authors

PY - 2025/1/15

Y1 - 2025/1/15

N2 - Establishing trust is a crucial yet significant challenge for peer-to-peer (P2P) carpooling platforms. This mixed-method study of trust-building mechanisms in carpooling platforms makes two contributions to this topic. First, a qualitative comparison of trust-building mechanisms in four platforms shows similarities regarding their reliance on review systems and contact opportunities, but differences regarding the use of GPS-tracking, the holding of offline events, and key partners, all of which represent potential trust-building measures. Second, a laboratory experiment (N = 163) suggests that these trust-building mechanisms have different consequences for car owners vs. non car owners and for more vs. less experienced customers. These findings allow us to discuss nuances regarding the development of trust in carpooling platforms, especially the difference between online trust, implicit trust, and reason-based trust. These insights indicate avenues by which sharing models, associated with the potential for more sustainable production, consumption and transportation, can be strengthened.

AB - Establishing trust is a crucial yet significant challenge for peer-to-peer (P2P) carpooling platforms. This mixed-method study of trust-building mechanisms in carpooling platforms makes two contributions to this topic. First, a qualitative comparison of trust-building mechanisms in four platforms shows similarities regarding their reliance on review systems and contact opportunities, but differences regarding the use of GPS-tracking, the holding of offline events, and key partners, all of which represent potential trust-building measures. Second, a laboratory experiment (N = 163) suggests that these trust-building mechanisms have different consequences for car owners vs. non car owners and for more vs. less experienced customers. These findings allow us to discuss nuances regarding the development of trust in carpooling platforms, especially the difference between online trust, implicit trust, and reason-based trust. These insights indicate avenues by which sharing models, associated with the potential for more sustainable production, consumption and transportation, can be strengthened.

KW - Carpooling

KW - Mixed method

KW - Peer-to-peer

KW - Sharing economy

KW - Trust

KW - Management studies

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=85214334524&partnerID=8YFLogxK

U2 - 10.1016/j.jclepro.2025.144661

DO - 10.1016/j.jclepro.2025.144661

M3 - Journal articles

AN - SCOPUS:85214334524

VL - 489

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

M1 - 144661

ER -

DOI