TY - CHAP

T1 - Communicating Sustainable Consumption

AU - Mandujano, Georgina Guillen

AU - Vergragt, Philip

AU - Fischer, Daniel

N1 - Publisher Copyright: © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021.

PY - 2021/1/1

Y1 - 2021/1/1

N2 - The increasing growth of consumption indicates that communicating the need to transition towards more sustainable lifestyles has so far been ineffective. Therefore, it is necessary to reorient communication efforts in ways that allow to more effectively create, identify, validate, and share conditions to enable all societal actors to shift towards sustainable consumption patterns. The conditions to do so pertain to power relationships, ethics, culture, infrastructure and economics; all connected by the inherent notion of wellbeing, fulfillment of human needs, and sufficiency. This chapter discusses the particular challenges and potentials of communicating sustainable consumption. It is based on an extensive scoping process by an international working group (part of the Future Earth Knowledge Action Network – Systems of Sustainable Consumption and Production) that aimed at summarizing the current state of research on communicating sustainable consumption and the development of an agenda for future research and practice in this field. This chapter presents some of the key insights from this work.

AB - The increasing growth of consumption indicates that communicating the need to transition towards more sustainable lifestyles has so far been ineffective. Therefore, it is necessary to reorient communication efforts in ways that allow to more effectively create, identify, validate, and share conditions to enable all societal actors to shift towards sustainable consumption patterns. The conditions to do so pertain to power relationships, ethics, culture, infrastructure and economics; all connected by the inherent notion of wellbeing, fulfillment of human needs, and sufficiency. This chapter discusses the particular challenges and potentials of communicating sustainable consumption. It is based on an extensive scoping process by an international working group (part of the Future Earth Knowledge Action Network – Systems of Sustainable Consumption and Production) that aimed at summarizing the current state of research on communicating sustainable consumption and the development of an agenda for future research and practice in this field. This chapter presents some of the key insights from this work.

KW - Sustainability sciences, Communication

KW - Sustainability education

UR - http://www.scopus.com/inward/record.url?scp=105011012562&partnerID=8YFLogxK

U2 - 10.1007/978-3-658-31883-3_15

DO - 10.1007/978-3-658-31883-3_15

M3 - Chapter

AN - SCOPUS:105011012562

SN - 9783658318826

SP - 263

EP - 279

BT - The Sustainability Communication Reader

A2 - Weder, Franzisca

A2 - Krainer, Larissa

A2 - Karmasin, Matthias

PB - Springer Fachmedien Wiesbaden GmbH

ER -