TY - CHAP

T1 - BRANGE EFFECTS IN HEDONIC EVALUATION OF OLFACTORY STIMULI

AU - Müller, Friedrich

AU - Giesemann, Sonja

N1 - Conference code: 25

PY - 2009

Y1 - 2009

N2 - With the aim to explore range effects in psychophysical scaling of hedonic qualities initiallyin Single Stimulus Experiments 25 odours have been examined towards their placement ona Category anchored Visual Analogue Scale ranging from extremely pleasant to extremelyunpleasant. On the basis of the resulting rank-ordered set of odours 4 stimulus series werecompiled, each containing 13 stimuli. 3 series served as range-conditions, containing eitherthe 13 most pleasant, neutral or unpleasant stimuli, while a control series covered thewhole hedonic range. The stimulus series were each presented to 10 subjects to be evaluatedusing the same scale as in the Single Stimulus Experiments. In contrast to observationsin other sensory continua such as loudness or pitch, systematic influences of the stimulusranges on hedonic ratings were not found. The mere fact that odour stimuli are presentedin series, however, seem to influence the hedonic judgments

AB - With the aim to explore range effects in psychophysical scaling of hedonic qualities initiallyin Single Stimulus Experiments 25 odours have been examined towards their placement ona Category anchored Visual Analogue Scale ranging from extremely pleasant to extremelyunpleasant. On the basis of the resulting rank-ordered set of odours 4 stimulus series werecompiled, each containing 13 stimuli. 3 series served as range-conditions, containing eitherthe 13 most pleasant, neutral or unpleasant stimuli, while a control series covered thewhole hedonic range. The stimulus series were each presented to 10 subjects to be evaluatedusing the same scale as in the Single Stimulus Experiments. In contrast to observationsin other sensory continua such as loudness or pitch, systematic influences of the stimulusranges on hedonic ratings were not found. The mere fact that odour stimuli are presentedin series, however, seem to influence the hedonic judgments

KW - Business psychology

M3 - Article in conference proceedings

T3 - Proceedings of Fechner Day

SP - 519

EP - 522

BT - Fechner Day 2009

A2 - Elliott, M.A.

A2 - Antonijevic´, S.

A2 - Berthaud, S.

A2 - Mulcahy, P.

A2 - Bargary, B.

A2 - Martyn, C.

A2 - Schmidt, H.

PB - International Society for Psychophysics

CY - Galway (Irland)

T2 - Annual Meeting of the International Society for Psychophysics - FD 2009

Y2 - 21 October 2009 through 24 October 2009

ER -