Burkhardt Funk
Prof. Dr.
- Wirtschaftsinformatik - E-Commerce, Entscheidungsunterstützung, Online Werbung, E-Health, Maschinelles Lernen
Fachgebiete
- Erschienen
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising
Blask, T-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (Hrsg.). Springer, Band 314. S. 129-140 12 S. (Communications in Computer and Information Science; Band 314).Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
- Erschienen
The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data
Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (Hrsg.). Science and Technology Publications, Lda (SciTePress), S. 145-154 10 S. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
- Erschienen
The prospects of product carbon footprints in ERP systems
Funk, B., Möller, A. & Niemeyer, P., 2008, Environmental informatics and industrial ecology. Möller, A., Page, B. & Schreiber, M. (Hrsg.). Aachen: Shaker Verlag, S. 534-540 7 S.Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
- Erschienen
The Economic Value of Clickstream Data From an Advertiser's Perspective
Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 S.Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
- Erschienen
The Augmented Theorist - Toward Automated Knowledge Extraction from Conceptual Models
Scharfenberger, J., Funk, B. & Mueller, B., 2021, ICIS 2021 Proceedings: Building sustainability and resilience with IS: A call for action. Association for Information Systems, 1975Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
- Erschienen
State-wide university implementation of an online platform for eating disorders screening and intervention.
Fitzsimmons-Craft, E. E., Firebaugh, M-L., Graham, A. K., Eichen M., D., Monterubio, G., Balantekin, K. N., Karam, A. M., Seal, A., Funk, B., Taylor, C. B. & Wilfley, D., 05.2019, in: Psychological Services. 16, 2, S. 239-249 11 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
- Erschienen
'SPREAD THE APP, NOT THE VIRUS’ – AN EXTENSIVE SEM-APPROACH TO UNDERSTAND PANDEMIC TRACING APP USAGE IN GERMANY
Thiée, L-W., Petrowsky, H. M., Frech, M-L., Loschelder, D. D. & Funk, B., 11.05.2021, ECIS 2021 Proceedings: Human Values Crisis in a Digitizing World. A. F. I. S. (Hrsg.). AIS eLibrary, 1655Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
- Erschienen
Should Companies Bid on their Own Brand in Sponsored Search ?
Blask, T., Funk, B. & Schulte, R., 2011, ICE-B 2011: Proceedings of the International Conference on e-Business. Marca, D. A., Shishkov, B. & van Sinderen, M. (Hrsg.). Science and Technology Publications, Lda (SciTePress), S. 14-21 8 S. (ICE-B 2011 - Proceedings of the International Conference on e-Business).Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
- Erschienen
Self-guided internet-based and mobile-based stress management for employees: results of a randomised controlled trial
Ebert, D. D., Heber, E., Berking, M., Riper, H., Cuijpers, P., Funk, B. & Lehr, D., 05.05.2016, in: Occupational and Environmental Medicine. 73, 5, S. 315-323 9 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
- Erschienen
Search Engine Marketing in Small and Medium Companies: Status Quo and Perspectives
Alby, T. & Funk, B., 2011, E-Business Managerial Aspects, Solutions and Case Studies. Cruz-Cunha, M. & Varajão, J. (Hrsg.). Hershey: IGI Global Publishing, S. 206-221 16 S.Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet