Xtreme design: a new approach for virtual innovation
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In: International Journal of Product Development, Vol. 27, No. 3, 2023, p. 165-185.
Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - Xtreme design
T2 - a new approach for virtual innovation
AU - Heins, Caroline
AU - Jarr, Daniel
AU - Herstatt, Cornelius
N1 - Publisher Copyright: © 2023 Inderscience Enterprises Ltd.
PY - 2023
Y1 - 2023
N2 - Existing innovation research widely assumes physical, in-person exchange. This in-person exchange cannot be guaranteed during a global pandemic like COVID-19, where people must work remotely, and are limited to virtual collaboration. Through this research, we aimed to provide the first approach to virtual innovation, which we call Xtreme Design. It has two advantages over traditional innovation methods: teams can innovate in a virtual remote work environment, and it is fast and cost-efficient. Based on an exploratory action research with three companies conducted between March 2020 and April 2021, we present the model and its elements, as well as a set of practices designed to combine innovation methods with remote delivery. For practitioners, the paper provides evidence and insights about the use of Xtreme Design to support the implementation of virtual innovation processes.
AB - Existing innovation research widely assumes physical, in-person exchange. This in-person exchange cannot be guaranteed during a global pandemic like COVID-19, where people must work remotely, and are limited to virtual collaboration. Through this research, we aimed to provide the first approach to virtual innovation, which we call Xtreme Design. It has two advantages over traditional innovation methods: teams can innovate in a virtual remote work environment, and it is fast and cost-efficient. Based on an exploratory action research with three companies conducted between March 2020 and April 2021, we present the model and its elements, as well as a set of practices designed to combine innovation methods with remote delivery. For practitioners, the paper provides evidence and insights about the use of Xtreme Design to support the implementation of virtual innovation processes.
KW - case study
KW - COVID-19
KW - design thinking.
KW - innovation
KW - management tool
KW - material handling
KW - retail
KW - value
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85171614429&partnerID=8YFLogxK
U2 - 10.1504/IJPD.2023.133052
DO - 10.1504/IJPD.2023.133052
M3 - Journal articles
AN - SCOPUS:85171614429
VL - 27
SP - 165
EP - 185
JO - International Journal of Product Development
JF - International Journal of Product Development
SN - 1477-9056
IS - 3
ER -