Tutor vs. Teammate - Exploring Pedagogical Conversational Agents in a Serious Game for Entrepreneurship Education
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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45th International Conference on Information Systems, ICIS 2024. The Association for Information Systems (AIS), 2024. (45th International Conference on Information Systems, ICIS 2024).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - Tutor vs. Teammate - Exploring Pedagogical Conversational Agents in a Serious Game for Entrepreneurship Education
AU - Khosrawi-Rad, Bijan
AU - Breße, Eduard
AU - Özdemir, Burak
AU - Robra-Bissantz, Susanne
AU - Schlimbach, Ricarda
N1 - Publisher Copyright: © 2024 International Conference on Information Systems. All Rights Reserved.
PY - 2024
Y1 - 2024
N2 - Serious games are an innovative approach to entrepreneurship education and enable practicing skills like critical thinking. Pedagogical conversational agents (PCAs) enable individual support for learners in serious games. However, research lacks comparative studies on their added value in serious games, and there is no consensus regarding which PCA role learners prefer. We explored the value and design of a PCA in a serious game for business model adaptation following design science research. We first evaluated it in playtests, focus groups, and a survey (n = 12). Then, we manipulated the PCA in two different roles (tutor or teammate) and quantitatively assessed its added value for the serious game (n = 90). Our results show that the PCA significantly influences students' motivation and that learners prefer the tutor role. Our paper advances entrepreneurship education by exploring an innovative learning method and adds new findings to PCAs in serious games.
AB - Serious games are an innovative approach to entrepreneurship education and enable practicing skills like critical thinking. Pedagogical conversational agents (PCAs) enable individual support for learners in serious games. However, research lacks comparative studies on their added value in serious games, and there is no consensus regarding which PCA role learners prefer. We explored the value and design of a PCA in a serious game for business model adaptation following design science research. We first evaluated it in playtests, focus groups, and a survey (n = 12). Then, we manipulated the PCA in two different roles (tutor or teammate) and quantitatively assessed its added value for the serious game (n = 90). Our results show that the PCA significantly influences students' motivation and that learners prefer the tutor role. Our paper advances entrepreneurship education by exploring an innovative learning method and adds new findings to PCAs in serious games.
KW - Education
KW - Entrepreneurship
KW - Pedagogical Conversational Agent
KW - Role Design
KW - Serious Game
KW - Social Cue
UR - http://www.scopus.com/inward/record.url?scp=105010817008&partnerID=8YFLogxK
M3 - Article in conference proceedings
AN - SCOPUS:105010817008
T3 - 45th International Conference on Information Systems, ICIS 2024
BT - 45th International Conference on Information Systems, ICIS 2024
PB - The Association for Information Systems (AIS)
T2 - 45th International Conference on Information Systems, ICIS 2024
Y2 - 15 December 2024 through 18 December 2024
ER -