Towards Fashion Renting: Identification of Influencing Factors for Consumer Behavior

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Authors

The Fashion Industry is one of the most polluting economic sectors, contributing to a massive generation of greenhouse gas emissions. This characteristic makes the shift towards a sustainable production and consumption model in fashion challenging and urgent. In this context, Fashion Renting emerges as a solution that may extend the product lifecycle and reduce environmental impact. Nevertheless, although different studies focus on analyzing the correlation between variables in specific scenarios, different nomenclatures are given to the same factor, and no study has comprehensively aggregated these parameters to develop a broader model. This gap makes it difficult for researchers to develop simulations that truly represent the customers’ behavior. The present paper aims to fill this gap by the development of a Systematic Literature Review. The results present a guideline explaining and correlating the different factors influencing the behavior that may drive or hinder customer intention to engage in fashion collaborative consumption. The achieved results can be used both by researchers when developing simulations to compare different approaches and scenarios in shared economy for fashion and by practitioners, when planning strategies for the business.
Original languageEnglish
Title of host publicationProceedings of the 39th ECMS International Conference on Modelling and Simulation, ECMS 2025 : ECMS 2025, June 24th – June 27th, 2025, Catania, Italy
EditorsMarco Scarpa, Salvatore Cavalieri, Salvatore Serrano, Fabrizio De Vita
Number of pages7
Place of PublicationCaserta
PublisherEuropean Council for Modelling and Simulation
Publication date06.2025
Pages62-68
ISBN (print)978-3-937436-86-9, 979-8-3313-2121-5
ISBN (electronic)978-3-937436-85-2
Publication statusPublished - 06.2025
Event39th ECMS International Conference on Modelling and Simulation - ECMS 2025 - Università degli Studi di Catania, Catania, Italy
Duration: 24.06.202527.06.2025
Conference number: 39

Bibliographical note

Publisher Copyright:
© ECMS Marco Scarpa, Salvatore Cavalieri, Salvatore Serrano, Fabrizio De Vita (Editors) 2025.

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