The silver market phenomenon: Business opportunities in an era of demographic change
Research output: Books and anthologies › Collected editions and anthologies › Research
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Springer, 2008. 506 p.
Research output: Books and anthologies › Collected editions and anthologies › Research
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RIS
TY - BOOK
T1 - The silver market phenomenon
T2 - Business opportunities in an era of demographic change
A2 - Kohlbacher, Florian
A2 - Herstatt, Cornelius
PY - 2008/10/7
Y1 - 2008/10/7
N2 - The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings.This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
AB - The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings.This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
KW - Management studies
UR - https://www.amazon.com/Silver-Market-Phenomenon-Opportunities-Demographic/dp/3540753303
M3 - Collected editions and anthologies
SN - 978-3540753308
SN - 3540753303
BT - The silver market phenomenon
PB - Springer
ER -