The silver market phenomenon: Marketing and innovation in the aging society
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Springer Verlag, 2011. 465 p.
Research output: Books and anthologies › Collected editions and anthologies › Research
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RIS
TY - BOOK
T1 - The silver market phenomenon
T2 - Marketing and innovation in the aging society
A2 - Kohlbacher, Florian
A2 - Herstatt, Cornelius
PY - 2011
Y1 - 2011
N2 - The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called graying market or silver market, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
AB - The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called graying market or silver market, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=84892250846&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-14338-0
DO - 10.1007/978-3-642-14338-0
M3 - Collected editions and anthologies
AN - SCOPUS:84892250846
SN - 9783642143373
BT - The silver market phenomenon
PB - Springer Verlag
ER -