Supplementing Q-method with narratives: Contextualizing CEOs' values for family firms
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In: Journal of Management and Organization, Vol. 27, No. 2, 46, 03.2021, p. 270-294.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Supplementing Q-method with narratives
T2 - Contextualizing CEOs' values for family firms
AU - Pötschke, Ivonne
N1 - Publisher Copyright: Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2018.
PY - 2021/3
Y1 - 2021/3
N2 - Values in family firms are influenced by the complex interplay of family and business. Thus, research requires methods that grasp this complexity. This paper presents a fresh methodological approach for family business research with the example of an in-depth analysis of CEOs' value orientations. Benefits of an integrated use of two qualitative methods - Q-sorts and narrative interviews - which were collected and analyzed for 16 CEOs of family firms are illustrated. Q-method was used to build value patterns, whereas narrative interviews were conducted to reveal how values were contextualized and interpreted. This integrated approach builds qualitative richness in different ways: first, by allowing for a deep understanding of individual experience; second, by providing more contextual insight, and third, by capturing the meaning of abstract values. The approach advanced here can be reproduced for other complex organizational dynamics. Thus, this user-friendly approach is particularly suited for organizational research in a managerial environment.
AB - Values in family firms are influenced by the complex interplay of family and business. Thus, research requires methods that grasp this complexity. This paper presents a fresh methodological approach for family business research with the example of an in-depth analysis of CEOs' value orientations. Benefits of an integrated use of two qualitative methods - Q-sorts and narrative interviews - which were collected and analyzed for 16 CEOs of family firms are illustrated. Q-method was used to build value patterns, whereas narrative interviews were conducted to reveal how values were contextualized and interpreted. This integrated approach builds qualitative richness in different ways: first, by allowing for a deep understanding of individual experience; second, by providing more contextual insight, and third, by capturing the meaning of abstract values. The approach advanced here can be reproduced for other complex organizational dynamics. Thus, this user-friendly approach is particularly suited for organizational research in a managerial environment.
KW - entrepreneurship
KW - qualitative methods
KW - research methods
KW - small- and medium-sized enterprises
KW - values
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85052938462&partnerID=8YFLogxK
U2 - 10.1017/jmo.2018.46
DO - 10.1017/jmo.2018.46
M3 - Journal articles
AN - SCOPUS:85052938462
VL - 27
SP - 270
EP - 294
JO - Journal of Management and Organization
JF - Journal of Management and Organization
SN - 1833-3672
IS - 2
M1 - 46
ER -