TY - BOOK

T1 - Success and failure of microbusiness owners in Africa

T2 - A psychological approach

A2 - Frese, Michael

PY - 2000

Y1 - 2000

N2 - Frese and his contributors have studied small businesses in four African countries from a psychological perspective--the first time this has been done--and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic.

AB - Frese and his contributors have studied small businesses in four African countries from a psychological perspective--the first time this has been done--and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic.

KW - Business psychology

KW - Entrepreneurship

M3 - Collected editions and anthologies

SN - 1-567-20296-9

SN - 978-1567202960

BT - Success and failure of microbusiness owners in Africa

PB - Quorum Books

CY - Westport

ER -