Segment profitability in the leisure industry
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In: International Journal of Business Strategy, Vol. 21, No. 1, 01.06.2021, p. 25-34.
Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - Segment profitability in the leisure industry
AU - Lueg, Rainer
PY - 2021/6/1
Y1 - 2021/6/1
N2 - This case study illustrates a young franchise in the leisure industry on its path to higher profitability. Specifically, it deals with the profitability of its different recreational segments and the profitability of the main customer groups within these segments. It also discusses how to incentivize non-executive, regular employees to improve the profitability of segments and customer groups. In addition, it also elaborates which control mechanisms of top management are appropriate to monitor the progress. The open questions at the end of the case study should foster classroom discussions on managerial implications.
AB - This case study illustrates a young franchise in the leisure industry on its path to higher profitability. Specifically, it deals with the profitability of its different recreational segments and the profitability of the main customer groups within these segments. It also discusses how to incentivize non-executive, regular employees to improve the profitability of segments and customer groups. In addition, it also elaborates which control mechanisms of top management are appropriate to monitor the progress. The open questions at the end of the case study should foster classroom discussions on managerial implications.
KW - Management studies
KW - segment profitability
KW - Customer Profitability
KW - Teaching notes
KW - target setting
KW - incentives
U2 - 10.18374/IJBS-21-1.2
DO - 10.18374/IJBS-21-1.2
M3 - Journal articles
VL - 21
SP - 25
EP - 34
JO - International Journal of Business Strategy
JF - International Journal of Business Strategy
SN - 1553-9563
IS - 1
ER -