Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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Published
Red or Blue? Die US-Präsidentenwahl aus der Sicht der Swing States simulieren
Kaliampos, J., 06.2016, In: Der Fremdsprachliche Unterricht. Englisch. 141, p. 32-39 8 p.
Research output: Journal contributions › Journal articles › Transfer › peer-review
Published
Grüner Strom aus der Region für die Region: Bericht über den gleichnamigen Workshop im Rahmen des Energieforums 2015 an der Leuphana Universität Lüneburg
Bettinger, C. & Holstenkamp, L., 2015, Lüneburg: Universität Lüneburg, Institut für Bank-, Finanz- und Rechnungswesen (IBFR), 24 p. (Arbeitspapierreihe Wirtschaft und Recht; no. 24).
Research output: Working paper › Working papers
Published
Anmerkungen zur Bestimmung der Finanzierbarkeit von Erneuerbare-Energien-Projekten als Bestandteil von Smart-Microgrid-Konzepten
Holstenkamp, L., Degenhart, H. & Bettinger, C., 2015, Lüneburg: Universität Lüneburg, Institut für Bank-, Finanz- und Rechnungswesen (IBFR), 28 p. (Arbeitspapierreihe Wirtschaft und Recht; no. 23).
Research output: Working paper › Working papers
Published
Wertermittlung von Mauerwerksbauten nach Vergleichswert, Sachwert und Ertragswert
Ohler, A., 2014, Mauerwerksbau aktuell 2014: Praxishandbuch für Architekten und Ingenieure. Graubner, C.-A., Rast, R. & Schneider, K.-J. (eds.). Berlin: Beuth Verlag, 15 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Published
Von der Schwierigkeit, in Europa eine nachhaltige berufliche Bildung ausfindig zu machen
Fischer, A., 28.07.2015, Lehrbuch europäische Berufsbildungspolitik: Grundlagen, Herausforderungen und Perspektiven. Bohlinger, S. & Fischer, A. (eds.). 1 ed. Bielefeld: WBV Bertelsmann Verlag, p. 313-336 24 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Published
The Impact of TV Ads on the Individual User's Purchasing Behavior
Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Published
Cross-Channel Real-Time Response Analysis
Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer Verlag, p. 141-151 11 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
Published
"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Published
Social Desirability and its Impact on Audience Research
Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Published
Prefiguring Sustainability: Response-Ability & Spaces of Possibility
Kagan, S., 04.12.2015, Art for the Planet's Sake: Arts and Environment. Le Sourd, M. & Van Den Bergh , H. (eds.). Brussels: IETM, p. 29-32 4 p. (Fresh Perspectives; vol. 4).
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

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