Role of lead market factors in globalization of innovation: Emerging evidence from India & its implications
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Proceedings of the 1st International Technology Management Conference, ITMC 2011. IEEE CONTROL SYSTEMS SOCIETY, 2011. p. 475-483 5996015 (Proceedings of the 1st International Technology Management Conference, ITMC 2011).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - Role of lead market factors in globalization of innovation
T2 - 1st International Technology Management Conference, ITMC 2011
AU - Tiwari, Rajnish
AU - Herstatt, Cornelius
PY - 2011
Y1 - 2011
N2 - Access to "lead markets" is generally regarded as an important driver for the increasing globalization of innovation since these are considered to be early indicators for emerging customer needs. They are traditionally thought to exist in economies with high per capita income, sophisticated markets and high international visibility. We, however, propose that there is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature review to crystallize the need for an update/extension of the existing model to better reflect the changed ground realities and propose that factors such as voluminous markets, strong technological capabilities, and favorable government policies may be able to offset some of the disadvantages rooted in traditional deficiencies of developing economies. Engaging a developing country lead market may be useful for firms in securing better access to markets at the bottom of the economic pyramid, worldwide.
AB - Access to "lead markets" is generally regarded as an important driver for the increasing globalization of innovation since these are considered to be early indicators for emerging customer needs. They are traditionally thought to exist in economies with high per capita income, sophisticated markets and high international visibility. We, however, propose that there is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature review to crystallize the need for an update/extension of the existing model to better reflect the changed ground realities and propose that factors such as voluminous markets, strong technological capabilities, and favorable government policies may be able to offset some of the disadvantages rooted in traditional deficiencies of developing economies. Engaging a developing country lead market may be useful for firms in securing better access to markets at the bottom of the economic pyramid, worldwide.
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=80053049181&partnerID=8YFLogxK
U2 - 10.1109/ITMC.2011.5996015
DO - 10.1109/ITMC.2011.5996015
M3 - Article in conference proceedings
AN - SCOPUS:80053049181
SN - 9781612849522
T3 - Proceedings of the 1st International Technology Management Conference, ITMC 2011
SP - 475
EP - 483
BT - Proceedings of the 1st International Technology Management Conference, ITMC 2011
PB - IEEE CONTROL SYSTEMS SOCIETY
Y2 - 27 June 2011 through 30 June 2011
ER -