Responsibility and environment: ecological norm orientation and external factors in the domain of travel mode choice behavior

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Responsibility and environment: ecological norm orientation and external factors in the domain of travel mode choice behavior. / Hunecke, Marcel; Blöbaum, Anke; Matthies, Ellen et al.
In: Environment and Behavior, Vol. 33, No. 6, 01.11.2001, p. 830-852.

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@article{40acb4a59b4a43359f6834f12ffba5d9,
title = "Responsibility and environment: ecological norm orientation and external factors in the domain of travel mode choice behavior",
abstract = "In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects {"}fare{"} and {"}subway station range{"} was investigated in an experimental field study. The ecological norm orientation is conceptualized based on the Schwartz theory on altruistic behavior, which is then applied to the environmental context. In a random sample of 160 persons, fare was experimentally manipulated by distributing free public transport tickets, whereas the station range was varied by selecting test participants at different distances from a station. Within the norm activation model, the mobility-specific personal ecological norm proves to be the strongest predictor of travel mode choice as recorded in standardized questionnaires. Reducing the fare by distributing free tickets has a quantitatively similar effect. The results suggest that the {"}economy-plus-moral{"} formula best describes the fact that the integrative mechanism (external factor fare plus normative ecological orientation) is the determinant of travel mode choice.",
keywords = "Business psychology",
author = "Marcel Hunecke and Anke Bl{\"o}baum and Ellen Matthies and Rainer H{\"o}ger",
note = "Literaturverz. S. 851 - 852",
year = "2001",
month = nov,
day = "1",
doi = "10.1177/00139160121973269",
language = "English",
volume = "33",
pages = "830--852",
journal = "Environment and Behavior",
issn = "0013-9165",
publisher = "SAGE Publications Inc.",
number = "6",

}

RIS

TY - JOUR

T1 - Responsibility and environment

T2 - ecological norm orientation and external factors in the domain of travel mode choice behavior

AU - Hunecke, Marcel

AU - Blöbaum, Anke

AU - Matthies, Ellen

AU - Höger, Rainer

N1 - Literaturverz. S. 851 - 852

PY - 2001/11/1

Y1 - 2001/11/1

N2 - In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an experimental field study. The ecological norm orientation is conceptualized based on the Schwartz theory on altruistic behavior, which is then applied to the environmental context. In a random sample of 160 persons, fare was experimentally manipulated by distributing free public transport tickets, whereas the station range was varied by selecting test participants at different distances from a station. Within the norm activation model, the mobility-specific personal ecological norm proves to be the strongest predictor of travel mode choice as recorded in standardized questionnaires. Reducing the fare by distributing free tickets has a quantitatively similar effect. The results suggest that the "economy-plus-moral" formula best describes the fact that the integrative mechanism (external factor fare plus normative ecological orientation) is the determinant of travel mode choice.

AB - In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an experimental field study. The ecological norm orientation is conceptualized based on the Schwartz theory on altruistic behavior, which is then applied to the environmental context. In a random sample of 160 persons, fare was experimentally manipulated by distributing free public transport tickets, whereas the station range was varied by selecting test participants at different distances from a station. Within the norm activation model, the mobility-specific personal ecological norm proves to be the strongest predictor of travel mode choice as recorded in standardized questionnaires. Reducing the fare by distributing free tickets has a quantitatively similar effect. The results suggest that the "economy-plus-moral" formula best describes the fact that the integrative mechanism (external factor fare plus normative ecological orientation) is the determinant of travel mode choice.

KW - Business psychology

UR - http://www.scopus.com/inward/record.url?scp=0035182316&partnerID=8YFLogxK

U2 - 10.1177/00139160121973269

DO - 10.1177/00139160121973269

M3 - Journal articles

VL - 33

SP - 830

EP - 852

JO - Environment and Behavior

JF - Environment and Behavior

SN - 0013-9165

IS - 6

ER -