Responsibility and environment: ecological norm orientation and external factors in the domain of travel mode choice behavior
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In: Environment and Behavior, Vol. 33, No. 6, 01.11.2001, p. 830-852.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Responsibility and environment
T2 - ecological norm orientation and external factors in the domain of travel mode choice behavior
AU - Hunecke, Marcel
AU - Blöbaum, Anke
AU - Matthies, Ellen
AU - Höger, Rainer
N1 - Literaturverz. S. 851 - 852
PY - 2001/11/1
Y1 - 2001/11/1
N2 - In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an experimental field study. The ecological norm orientation is conceptualized based on the Schwartz theory on altruistic behavior, which is then applied to the environmental context. In a random sample of 160 persons, fare was experimentally manipulated by distributing free public transport tickets, whereas the station range was varied by selecting test participants at different distances from a station. Within the norm activation model, the mobility-specific personal ecological norm proves to be the strongest predictor of travel mode choice as recorded in standardized questionnaires. Reducing the fare by distributing free tickets has a quantitatively similar effect. The results suggest that the "economy-plus-moral" formula best describes the fact that the integrative mechanism (external factor fare plus normative ecological orientation) is the determinant of travel mode choice.
AB - In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an experimental field study. The ecological norm orientation is conceptualized based on the Schwartz theory on altruistic behavior, which is then applied to the environmental context. In a random sample of 160 persons, fare was experimentally manipulated by distributing free public transport tickets, whereas the station range was varied by selecting test participants at different distances from a station. Within the norm activation model, the mobility-specific personal ecological norm proves to be the strongest predictor of travel mode choice as recorded in standardized questionnaires. Reducing the fare by distributing free tickets has a quantitatively similar effect. The results suggest that the "economy-plus-moral" formula best describes the fact that the integrative mechanism (external factor fare plus normative ecological orientation) is the determinant of travel mode choice.
KW - Business psychology
UR - http://www.scopus.com/inward/record.url?scp=0035182316&partnerID=8YFLogxK
U2 - 10.1177/00139160121973269
DO - 10.1177/00139160121973269
M3 - Journal articles
VL - 33
SP - 830
EP - 852
JO - Environment and Behavior
JF - Environment and Behavior
SN - 0013-9165
IS - 6
ER -