Relying on experts: How to effectively gather information for innovation projects from market specialists
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Managing Innovation Driven Companies : Approaches in Practice |
| Editors | Hugo Tschirky, Cornelius Herstatt, David Probert, Hans-Goerg Gemuenden, Massimo G. Colombo, Thomas Durand, Petra C. Weerd-Nederhof, Tim Schweisfurth |
| Number of pages | 21 |
| Publisher | Palgrave Macmillan |
| Publication date | 14.12.2010 |
| Pages | 237-257 |
| ISBN (print) | 9780230245907 |
| ISBN (electronic) | 9780230306547 |
| DOIs | |
| Publication status | Published - 14.12.2010 |
| Externally published | Yes |
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
ASJC Scopus Subject Areas
- Management studies