Preface and introduction
Research output: Contributions to collected editions/works › Other › Research
Standard
The Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society. ed. / Florian Kohlbacher; Cornelius Herstatt. 2. ed. Springer Verlag, 2011. p. v-xxii.
Research output: Contributions to collected editions/works › Other › Research
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - CHAP
T1 - Preface and introduction
AU - Kohlbacher, Florian
AU - Herstatt, Cornelius
PY - 2011
Y1 - 2011
N2 - The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
AB - The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=84892224411&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-14338-0
DO - 10.1007/978-3-642-14338-0
M3 - Other
AN - SCOPUS:84892224411
SN - 978-3-642-14337-3
SN - 978-3-642-44604-7
SP - v-xxii
BT - The Silver Market Phenomenon (Second Edition)
A2 - Kohlbacher, Florian
A2 - Herstatt, Cornelius
PB - Springer Verlag
ER -