Partner Assessment as a Key to Entrepreneurial Success: Towards a Balanced Scorecard Approach
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In: Journal of Enterprising Culture, Vol. 16, No. 3, 2008, p. 257-278.
Research output: Journal contributions › Journal articles › Research
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TY - JOUR
T1 - Partner Assessment as a Key to Entrepreneurial Success
T2 - Towards a Balanced Scorecard Approach
AU - Rößl, Dietmar
AU - Fink, Matthias
AU - Kraus, Sascha
PY - 2008
Y1 - 2008
N2 - It is a key factor for entrepreneurial success to identify and to assess potential partners. The authors discuss traditional methods of evaluating cooperation relationships and cooperation partners and develop an integrative tool to assist with partner evaluation. Evaluations can tie in with the characteristics of the partners and the relationships. However, due to the lack of a theoretical foundation such checklists can only be interpreted on the basis of considerations of plausibility. Alternatively, it is possible to evaluate the resources exchanged. However, this view limits the evaluation to only one central aspect, neglecting the problem's complexity. Against this backdrop, we propose an integrative evaluation tool for (potential) cooperation partners using the formal structure of the Balanced Scorecard and discuss its advantages and limitations.
AB - It is a key factor for entrepreneurial success to identify and to assess potential partners. The authors discuss traditional methods of evaluating cooperation relationships and cooperation partners and develop an integrative tool to assist with partner evaluation. Evaluations can tie in with the characteristics of the partners and the relationships. However, due to the lack of a theoretical foundation such checklists can only be interpreted on the basis of considerations of plausibility. Alternatively, it is possible to evaluate the resources exchanged. However, this view limits the evaluation to only one central aspect, neglecting the problem's complexity. Against this backdrop, we propose an integrative evaluation tool for (potential) cooperation partners using the formal structure of the Balanced Scorecard and discuss its advantages and limitations.
KW - Management studies
U2 - 10.1142/S0218495808000090
DO - 10.1142/S0218495808000090
M3 - Journal articles
VL - 16
SP - 257
EP - 278
JO - Journal of Enterprising Culture
JF - Journal of Enterprising Culture
SN - 0218-4958
IS - 3
ER -