TY - CHAP

T1 - Organizing the entrepreneurial city

AU - Beyes, Timon

N1 - Publisher Copyright: © Daniel Hjorth 2012. All rights reserved.

PY - 2012/1/1

Y1 - 2012/1/1

N2 - A spectre has been haunting Europe since US economist Richard Florida predicted that the future belongs to cities in which the ‘creative class’ feels at home. (. . .) Many European capitals are competing with one another to be the settlement zone for this ‘creative class’. In Hamburg’s case, the competition now means that city politics are increasingly subordinated to an ‘Image City’. The idea is to send out a very specific image of the city into the world: the image of the ‘pulsating capital’, which off ers a ‘stimulating atmosphere and the best opportunities for creatives of all stripes’. (. . .) We say: ouch, this is painful. Stop this shit. We won‘t be taken for fools. Dear location politicians: we refuse to talk about this city in marketing categories. (. . .) We are thinking about other things. About the million-plus square metres of empty office space, for example (. . .). That the amount of social housing will be slashed by half within ten years. That the poor, elderly and immigrant inhabitants are being driven to the edge of town (. . .). We think that your ‘growing city’ is actually a segregated city of the 19th century: promenades for the wealthy, tenements for the rabble. (. . .) You obviously consider it a matter of course that cultural resources should be siphoned ‘directly into urban development’, ‘to boost the city’s image’. Culture should be an ornament for turbo-gentrification.

AB - A spectre has been haunting Europe since US economist Richard Florida predicted that the future belongs to cities in which the ‘creative class’ feels at home. (. . .) Many European capitals are competing with one another to be the settlement zone for this ‘creative class’. In Hamburg’s case, the competition now means that city politics are increasingly subordinated to an ‘Image City’. The idea is to send out a very specific image of the city into the world: the image of the ‘pulsating capital’, which off ers a ‘stimulating atmosphere and the best opportunities for creatives of all stripes’. (. . .) We say: ouch, this is painful. Stop this shit. We won‘t be taken for fools. Dear location politicians: we refuse to talk about this city in marketing categories. (. . .) We are thinking about other things. About the million-plus square metres of empty office space, for example (. . .). That the amount of social housing will be slashed by half within ten years. That the poor, elderly and immigrant inhabitants are being driven to the edge of town (. . .). We think that your ‘growing city’ is actually a segregated city of the 19th century: promenades for the wealthy, tenements for the rabble. (. . .) You obviously consider it a matter of course that cultural resources should be siphoned ‘directly into urban development’, ‘to boost the city’s image’. Culture should be an ornament for turbo-gentrification.

KW - Media and communication studies

KW - Cultural studies

KW - Digital media

KW - Digitale Kultur

KW - Digitale Kulturen

KW - Medientheorie

KW - Medienwissenschaften

KW - Medienwissenschaft

KW - Medienkulturen

KW - Medienkultur

KW - netzkultur

KW - neue Medien

KW - social Media

KW - digital Culture

KW - digital cultures

KW - media culture

KW - media cultures

KW - media studies

KW - media theory

KW - net culture

KW - new media

KW - social Media

KW - Transdisciplinary studies

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=84881865262&partnerID=8YFLogxK

U2 - 10.4337/9781781009055.00028

DO - 10.4337/9781781009055.00028

M3 - Chapter

SN - 9781849803786

SP - 320

EP - 337

BT - Handbook on Organisational Entrepreneurship

A2 - Hjorth, Daniel

PB - Edward Elgar Publishing

CY - Cheltenham

ER -