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Organization of International Market Introduction: Can Cooperation between Central Units and Local Product Management Influence Success?

Research output: Contributions to collected editions/works › Chapter › peer-review

Authors

  • Antje Baumgarten
  • Cornelius Herstatt
  • Claudia Fantapié Altobelli
Original languageEnglish
Title of host publicationManaging Innovation Driven Companies: Approaches in Practice
Publication date2011
Pages37--55
Publication statusPublished - 2011

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