Need for a Rethink
Research output: Contributions to collected editions/works › Chapter › peer-review
Standard
Need for a Rethink. / Tiwari, Rajnish; Herstatt, Cornelius.
Aiming Big with Small Cars: Emergence of a Lead Market in India. 2013. p. 89--97.
Aiming Big with Small Cars: Emergence of a Lead Market in India. 2013. p. 89--97.
Research output: Contributions to collected editions/works › Chapter › peer-review
Harvard
Tiwari, R & Herstatt, C 2013, Need for a Rethink. in Aiming Big with Small Cars: Emergence of a Lead Market in India. pp. 89--97.
APA
Tiwari, R., & Herstatt, C. (2013). Need for a Rethink. In Aiming Big with Small Cars: Emergence of a Lead Market in India (pp. 89--97)
Vancouver
Tiwari R, Herstatt C. Need for a Rethink. In Aiming Big with Small Cars: Emergence of a Lead Market in India. 2013. p. 89--97
Bibtex
@inbook{da8d8f77905d422787c6c31cbd919e5b,
title = "Need for a Rethink",
author = "Rajnish Tiwari and Cornelius Herstatt",
year = "2013",
language = "English",
pages = "89----97",
booktitle = "Aiming Big with Small Cars: Emergence of a Lead Market in India",
}
RIS
TY - CHAP
T1 - Need for a Rethink
AU - Tiwari, Rajnish
AU - Herstatt, Cornelius
PY - 2013
Y1 - 2013
M3 - Chapter
SP - 89
EP - 97
BT - Aiming Big with Small Cars: Emergence of a Lead Market in India
ER -