More than just financial performance: Trusting investors in social trading
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In: Journal of Business Research, Vol. 69, No. 11, 01.11.2016, p. 4970-4974.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - More than just financial performance
T2 - Trusting investors in social trading
AU - Wohlgemuth, Veit
AU - Berger, Elisabeth S.C.
AU - Wenzel, Matthias
PY - 2016/11/1
Y1 - 2016/11/1
N2 - Social trading is a new form of online community in which investors can automatically, simultaneously, and unconditionally copy the investments of other traders whom they trust. Using data from the social trading network eToro, this study uses fuzzy-set qualitative comparative analysis to explore configurations of cognition-based and affect-based signals of trustworthiness that generate trust and prompt one investor to copy another. This study identifies two configurations that prompt trust and the decision to copy. Those configurations rely on both cognition-based and affect-based signals of trustworthiness. Furthermore, the study identifies six configurations in which weak cognition-based and affect-based signals of trustworthiness lead to parties failing to establish trust. These findings contribute to a better understanding of the establishment and non-establishment of trust in online communities and have implications for social trading platforms and their members.
AB - Social trading is a new form of online community in which investors can automatically, simultaneously, and unconditionally copy the investments of other traders whom they trust. Using data from the social trading network eToro, this study uses fuzzy-set qualitative comparative analysis to explore configurations of cognition-based and affect-based signals of trustworthiness that generate trust and prompt one investor to copy another. This study identifies two configurations that prompt trust and the decision to copy. Those configurations rely on both cognition-based and affect-based signals of trustworthiness. Furthermore, the study identifies six configurations in which weak cognition-based and affect-based signals of trustworthiness lead to parties failing to establish trust. These findings contribute to a better understanding of the establishment and non-establishment of trust in online communities and have implications for social trading platforms and their members.
KW - Management studies
KW - fsQCA
KW - Investment
KW - Online community
KW - Social trading
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=84965002886&partnerID=8YFLogxK
UR - https://www.sciencedirect.com/science/article/abs/pii/S0148296316302247
U2 - 10.1016/j.jbusres.2016.04.061
DO - 10.1016/j.jbusres.2016.04.061
M3 - Journal articles
AN - SCOPUS:84965002886
VL - 69
SP - 4970
EP - 4974
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 11
ER -